About
Simon Bastin-Mitchell
AI developer and founder of NikkSi. 20 years of commercial operations in the UK vehicle recycling industry. Four AI products shipped.
Professional History
2025 — Present
AI Developer & Founder — NikkSi
Building custom AI products for UK mid-market businesses. Four products shipped across beauty tech, property, vehicle recycling, and AI systems. Specialising in working prototypes delivered in 2 weeks and production deployments in 4.
2005 — Present
Commercial Operations — Reclamet Recycling
Two decades in UK vehicle recycling covering sales, pricing, fleet management, compliance, and yard operations. This operational experience directly informs every AI product — understanding what actually breaks in a business is the foundation for building AI that fixes it.
Projects
AI Vehicle Recycling Platform
ShippedComplete operations CRM with AI pricing engine. Reduced quote time from 15 minutes to 30 seconds. Fleet management, driver PWA, yard operations, compliance automation. Multi-tenant SaaS architecture.
AI Shade Matching Engine
PrototypeWhite-label AI tool matching customer shades across 90+ products from 20 brands. Analyses undertone, finish, and coverage. Pitched to a major UK beauty brand for August 2026 launch.
Swipe-Based Property Discovery
PrototypeTinder-style property app with AI match scoring algorithm. Custom gesture engine with haptic feedback, partner dashboards for estate agents and mortgage brokers, analytics on every swipe.
AI Neural Interface
Internal Tool3D knowledge graph connecting all projects. 20+ autonomous AI agents for research and analysis. Real-time file watching, web research, voice control, and self-learning memory.