Free AI Visibility Audit
They’re already answering.
Find out what they say.
When customers ask ChatGPT, Google or Copilot who to use, the machines answer from what they can see of you. We audit exactly that.
AI Visibility Score
Our own site — audited honestly, gaps included.
See the full sample report (PDF) →What the audit measures
Four pillars. One honest picture.
Click any pillar to see what we check.
01· Pillar
Can the machines get in?
We read your robots.txt and work out, one crawler at a time, which of 13 systems you allow and which you block. We also check the connection is secure and the homepage actually answers.
Scored
0–100, from published rules. Every finding carries the URL it came from and the time it was read.
A finding, as it appears in the report
Pictures with no description
One of the two pictures on that page has a written description behind it. Across the five pages we looked at, 7 of the 10 pictures did — that is 70%, and 90% is needed to pass.
AI systems read words, not pictures. A picture with nothing written behind it is simply blank to them, so whatever it shows — a price, an accreditation, the work you do — never reaches the answer a customer is given.
- Checked
- 23 August 2026 at 11:30
That is our own site, and our own failed check. Every finding in every report says what we looked at, where we found it and when — so you can open the page yourself and see the same thing.
The 13 systems, named
Which AI systems can read your site
A website can carry a short instructions file that tells each AI system whether it is allowed to read the pages. We look for yours and report what it says to all 13of these — and if there is no file, they are all allowed in.
Search engines · 2
Counts towards your score. Turn these away and you drop out of ordinary search results as well as out of AI answers.
- Googlebot
- Bingbot
AI assistants · 9
Counts towards your score. These are the parts of the assistants that go out and read your pages before they answer.
- GPTBot
- OAI-SearchBot
- ChatGPT-User
- ClaudeBot
- Claude-User
- PerplexityBot
- Google-Extended
- Applebot-Extended
- Meta-ExternalAgent
Systems that collect text in bulk for training · 2
Reported, but not counted. Turning these away is a fair choice to make, and it says nothing about how visible you are to AI.
Price
Free for the first 25 UK businesses while we build the national benchmark. After that, £495.
25of 25 free audits remaining
The 25 are free slots open to businesses that request one; the audits counted below are ones we ran ourselves to build the benchmark.
We've audited 12 UK and Irish businesses so far. Scores ranged from 22 to 98 — and not one was fully visible to every AI engine.
We ran it on ourselves first
Nikksi scored 89 on its first audit and 94 after the fixes. What it caught on us: there was nothing on the site an AI system could read as a way to get in touch, and the home page barely linked anywhere else. Two checks still fail — pictures with no description, and we do not publish our opening hours — which is why the number is not higher. Every finding says what we checked, which page we found it on and when we looked, so you can open it and see the same thing rather than take it on trust.
01 Request
Three fields, about two minutes.
02 We audit
13 systems checked by us.
03 Your report
Emailed within 3 working days.
Built by the team behind the UK SME AI Readiness Index.
About the benchmark
While the number of businesses audited is still small, we tell you which band your score falls into rather than where you place in a league table. Once enough businesses have been audited for a placing to mean anything, we will publish that instead. We would rather give you a band we can stand behind than a position worked out from too few companies.